We are targeting a very specific problem – there is too much information being generated online every day, by professionals and amateurs alike. It’s difficult and extremely time-consuming for businesses to follow topics that interest them – considering how much “noise” there is.
Here’s an attempt by Reuters.com to make their website more useful by including relevant “social streams”:
Do you think this actually does anything, other than taking up screen real estate?
iTrend will make it easier to filter information, follow only what’s important without heaving to read everything, spot emerging trends relevant to your business – and ignore the rest.