Citi announces new fees, gives people something to Tweet about

Citibank just announced that it is going to increase monhtly fees on checking accounts. Now, they are finally being mentioned on Twitter:

Screen_shot_2011-10-05_at_2

(chart generated by iTrend Twitter v0.1b, Oct 5 2011)

It will be interesting to see how the new fees will affect Citi’s bottom line.  I am willing to bet this move will result in less revenue from their consumer products.  As several other companies have demonstrated for us already, people these days don’t react well to price hikes.

 

 

Technologist, parallel entrepreneur. Interests: travel, photography, big data, analytics, predictive modeling.

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