Chrysler’s Super Bowl ad takes the lead on Twitter

While other brands may have taked the top spots among “most effective” Super Bowl ads according to ad ranking agencies, it’s Chrysler’s “It’s halftime in America” ad featuring Clint Eastwood that’s now the most widely discussed commercial on Twitter.  Skechers or Doritos?  Not so much.

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It has now branched into political conversations, which seems to be very effective at generating social media buzz.

by Michael Alatortsev

Technologist, parallel entrepreneur. Interests: travel, photography, big data, analytics, predictive modeling.

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