iTrend and Hortonworks Partner to Simplify Big Data Analytics

Stamford, CT – September 5, 2012 – iTrend LLC, a provider of big data analytics tools, today announced that it joined the Hortonworks Technology Partner Program to extend iTrend business intelligence tools to integrate with the Hortonworks Data Platform (HDP).  Powered by Apache Hadoop, HDP is a 100% open source data management platform that lets you store, process, and manage data in virtually any format and at any scale.  As part of the Partner Program, iTrend will receive access to Hortonworks software and technology updates, enabling development of distributed analytics services on the Hortonworks Data Platform.  iTrend will provide technology feedback and will collaborate with Hortonworks to enhance HDP and further the adoption of Apache Hadoop.

“Apache Hadoop is an excellent choice for processing vast amounts of loosely structured data, but installing, updating, securing, and monitoring its various components across large clusters of servers can sometimes be time-consuming,“ said Michael Alatortsev, CEO of iTrend.  “By leveraging the Hortonworks Data Platform with its automated provisioning, built-in monitoring, and data integration services, we can streamline our workflow and reduce our infrastructure management costs – and focus our energy on enhancing the product.”

“Hortonworks is committed to making Apache Hadoop easier to integrate, extend and deploy, enabling companies like iTrend to bring the value of Hadoop to business analytics users,” said Mitch Ferguson, vice president of business development, Hortonworks.  “Our partnership with iTrend enables users to leverage huge amounts of data stored in Hadoop to extract valuable trends for competitive advantage.”

About Hortonworks

Hortonworks is a leading commercial vendor of Apache Hadoop, the preeminent open source platform for storing, managing, and analyzing big data. Our distribution, Hortonworks Data Platform powered by Apache Hadoop, provides an open and stable foundation for enterprises and a growing ecosystem to build and deploy big data solutions. Hortonworks is the trusted source for information on Hadoop and together with the Apache community, Hortonworks is making Hadoop more robust and easier to install, manage, and use. Hortonworks provides unmatched technical support, training and certification programs for enterprises, systems integrators, and technology vendors. For more information, visit

About iTrend

iTrend develops big data analytics tools that allow companies to gain insights into information generated by social media, online communities, industry publications, and various news organizations.

iTrend’s software collects data relevant to customer’s industry, product, brand, or target market, and applies proprietary ranking algorithms to each piece of information to determine its quality, influence, reach.  By analyzing social media streams, iTrend helps customers find and correct problems within marketing campaigns, identify new revenue opportunities, and even proactively detect violations, off-label use, and other risks.  

For more information, visit

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Technologist, parallel entrepreneur. Interests: travel, photography, big data, analytics, predictive modeling.

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