Revisiting Google’s #ifihadglass contest – what do people want to do with Glass?

We mentioned previously that Google’s #ifihadglass campaign was generating many interesting responses.  This campaign by Project Google Glass  is especially fascinating, because it involves a conceptually new kind of consumer device.  Google asked – what would you do if you had Glass?

There were some boringly obvious responses, like “I would auction them“.  Most people, however, got creative with their responses, and talked about new ways to experience the world around us, new ways to capture images and video, and better ways to share and communicate.  Here’s a glimpse into the mind of the contest participants, expressed as n-grams (popular sequences of words extracted from the responses):

iTrend tracking words and phrases used in social #ifihadglass responses

iTrend tracking words and phrases used in social #ifihadglass responses

Similar visualization, equally fascinating – this time covering all recent social mentions of “Google Glass”, not just limited to #ifihadglass discussions:

iTrend tracking words and phrases used in discussing Google Glass online

iTrend tracking words and phrases used in discussing Google Glass online

Also – timing is important.  You can see #ifihadglass mentions spiking around February 23 (orange line on the chart below).  Then, on February 27-28th, Sergey Brin started getting a lot of press (green line) in traditional media as well as online – causing another spike in #ifihadglass mentions.

iTrend tracking social mentions related to Google Glass

iTrend tracking social mentions related to Google Glass

More detailed view (Sergey Brin mentions vs. #ifihadglass mentions):

iTrend tracking social Sergey Brin mentions vs #ifihadglass mentions

iTrend tracking social Sergey Brin mentions vs #ifihadglass mentions

DISCLAIMER: We are not affiliated with Google.  Opinions expressed here are our own.  We develop technologies that look at publicly accessible data and extract signal from noise.

For more information, visit  iTrend website: http://www.itrendcorporation.com/

 

Technologist, parallel entrepreneur. Interests: travel, photography, big data, analytics, predictive modeling.

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Posted in Analysis, Tracking Social Events

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