Every company is a data company. Ridesharing Economy by the numbers.

In this example, we’re looking at 3 companies in the ride sharing space: Uber, Lyft, and Gett.  Once these names are configured in iTrend, you can track various public communications to and from each company, automatically classify them by subject (category), sentiment (positive, negative, neutral), and detect customer service or PR issues in real-time.

Summary screen shows you how much data exists for the selected time period (this example uses last 7 days):

Ridesharing Stats

Selecting a particular company (e.g. Uber), will show current consumer sentiment (when talking to the company) and company’s overall responsiveness to service issues and customer feedback:

consumer sentiment Uber

‘Customer’ tab will let you detect most frequently occurring word combinations – and see if there’s a common theme.  In Uber’s case, we see that “promo codes” play a big role, as they are very often discussed and shared on Twitter:

promo codes

‘Market Feedback’ has a section that will show you any unresolved complaints. These may include product questions, suggestions, or service issues – where the customer is expressing their concern and the company hasn’t responded to them yet:


Overall, as evidenced by the screen above, customer service remains a big challenge for the ride sharing companies.  Further research shows that when people don’t get a response quickly (within a day at most), they get frustrated and publish negative comments.


Some issues are serious (incorrect billing, cancellations), and should be addressed as quickly as possible.

Last 7 days of data includes almost 800,000 tweets – this is statistically meaningful, and can provide very valuable insights into company’s quality of service, public support, and its overall image:

800k tweets

If you are interested in seeing more information, feel free to contact us on Twitter @iTrendHQ.  We are also offering a free 14-day trial of our data platform for Competitive Intelligence here: www.itrend.tv

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Posted in lyft, marketing, ridesharing, Technology, uber

Researching companies in the Competitive Intelligence space uncovers spam & Twitter abuse

Disclaimer: we built a product for researching competition.  Part of its core functionality is monitoring Twitter activity related to a given company and determining where their popularity is coming from, and who is influencing it.

Naturally, we’re testing the product by monitoring other companies in the Competitive Intelligence space, so we know what we’re up against.  The list of companies we added was determined by questions we’ve been asked by prospects, “how does iTrend compare against X in terms of Competitive Intelligence?”.

One company, Owler, immediately stood out due to  some very unusual patterns.  Here’s the list of their most active promoters (Top 20 are shown, looks like the real number is closer to 45):

Screen Shot 2015-03-09 at 3.17.32 PM

Notice anything unusual?  Normally, for a typical company, the list would be populated by people with “social influence” (lots of followers): writers, tech bloggers, celebrities… but this one appears to be completely manufactured.  If you look at any of these accounts closely, their job is to spam companies alphabetically, asking them to complete their “profile” on Owler:

Screen Shot 2015-03-09 at 3.40.36 PM

Each of these company controlled accounts has sent tens of thousands of messages to unsuspecting companies, who are tricked into thinking someone is interested in them (note the language, “The Owler community added a new company profile”.

What do you think?  Does this look like a legitimate marketing method?

Talk to me on Twitter @iTrendTV

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Posted in marketing

using iTrend Competitive Intelligence module to detect a problem with a cloud provider

iTrend CI has been tracking the cloud provider space (AWS, Microsoft Azure, Google Cloud).  We saw a sharp spike in negative complaints to the company (Google).

Looking into it reveals the #gamergate incident:


iTrend CI: AWS vs Azure vs Google Cloud

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Posted in Analysis, marketing, Technology

Snow storm = more Netflix? Last 24 hours of ‘Netflix’ mentions on Twitter

160k of recent twitter mentions on a map

160k of recent twitter mentions on a map

Note the hotspot in the North East, where the snow storm hit.

Source: 160,000 recent tweets mentioning the word ‘Netflix’, processed and visualized with iTrend on top of Google Maps.  How we determine location: geo coordinates (when available), then profile description if geo is not available.

For comparison, this is what last 7 days look like (different geo distribution in the US):

last 7 days of Netflix mentions

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Posted in Uncategorized

VentureBeat: Startups are digging the data to help marketers answer tough questions

Microsoft Ventures
Microsoft Ventures

Microsoft Ventures: iTrend is a cloud-based competitive intelligence platform

Zack Weisfeld, Microsoft Ventures, is addressing some of the toughest questions faced by marketers in VentureBeat today:

How much extra reach is social media adding to your broadcast advertising spend? What creative approaches are clicking with customers and turning them into advocates for your brand? Where are your competitors winning on social media, and where are they vulnerable? What’s the real ROI on your social media spending?

How does iTrend fit into this?  We identify actionable metrics in social media:

iTrend is a cloud-based competitive intelligence platform that uses social analytics to get a precise bead on the strategies of other players in the marketplace to identify potential weaknesses and opportunities. iTrend presents the data through clear visuals, dashboards and heatmaps that make it easy for business users without hardcore data skills to figure out where competitors are gaining traction, where their social influence is coming from, what people like and hate about their products and more. The company launched in 2013 and was able to rapidly deploy and scale its service by taking advantage of Microsoft Azure cloud platform. It counts the World Health Organization, Dell Computer, Couchbase and Microsoft among its clients.

iTrend Competitive Intelligence UI

iTrend Competitive Intelligence UI

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Posted in Analysis, marketing, Technology, Tracking Social Events

Is Lyft Really Capitalizing on Uber’s PR Nightmare?

San Francisco-based rideshare company Lyft announced last week that it was experiencing its best week ever in terms of number of rides. In fact, it increased its app usage time by 71 percent and its daily sessions by 67 percent, according to an article on TechCrunch.com.

While Lyft is giving credit for its recent success to the fun and comfortable atmosphere that it seeks to provide its passengers, there is much speculation that its rival Uber’s recent controversies, including SVP Emil Michael’s much-maligned suggestion that the company dig into the backgrounds of any journalists that criticize the company, have something to do with it. But is that really the case?

While a Twitter campaign against Uber, which included the hashtags #deleteuber and #ubergate, was launched last month and received enough attention that the company decided to hire a data privacy expert and release a statement assuring its customers that their data would remain as such, its momentum doesn’t seem to slowing down.

According to an iTrend report, Uber received over 36,000 social mentions over the last seven days and over 13,000 links shared. The hashtag cloud in the report hints that some people on Twitter seem to be more interested in sharing Uber promo codes than keeping up with the company’s daily controversies. Lyft, on the other hand, has only received 2,300-plus social media mentions over the last seven days and 1,760 links shared.

In the same way that Twitter might be moving past — or turning a blind eye to — Uber’s faux pas, so is the company: it is seeking to raise one billion at a $40 billion valuation, according to CNNMoney.

So does this mean that is Uber out of the woods completely? Hardly….the hashtag cloud also illustrated users’ concerns over the company’s data privacy: #security brought us to an article published last week on Business Insider, which detailed exactly what personal information Uber is privy about its Android app users. Want to learn more about what we’ve found? Contact us to learn more.

Screen Shot 2014-12-04 at 3.53.30 PM Screen Shot 2014-12-04 at 3.57.09 PM Screen Shot 2014-12-04 at 3.57.25 PM

We’d love to hear your thoughts about Uber and Lyft, as well as other insights you might have. Let us know in the comments or contact us on Twitter @iTrendHQ.


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Posted in Analysis, marketing, Technology

#Election2014: The issues, the outcome and most importantly, the analytics

There were more than 3.3 million #Election2014 -related Tweets on Election Day, with 1m+ coming 9pm-midnight ET as races were called.

— Twitter Government (@gov) November 5, 2014

On Election Day most people suspected that Republicans were headed for a good night, instead they had a great night.

twitter vote

Marijuana legalization movement declares Election Day victory

The 2014 election was a successful one for marijuana legalization.  The federal government still classifies pot as an illegal drug, but so far has largely allowed the states to experiment with legalization, which has brought in millions of dollars in taxed revenues. According to the Washington Post, referendum initiatives legalizing recreational marijuana passed in Alaska, Oregon, and the District of Columbia.

According to election.twitter.com, other key issues and topics of the 2014 midterm Election were: President Obama, terrorism (incl. ISIS), immigration/border security, law enforcement and the environment/climate issues.

A recent iTrend report of #Election2014 shows over 100,000 links were shared over the past 7 days with over 20,000 images. Even though election day was Tuesday, still over the past 24 hours, there have been more than 5,000 mentions of #Election2014 on Twitter.  Please take a look at the graphic below for more details. Want to learn more about what we’ve found? Contact us to learn more.

itrend screenshots CT election2014 11-7-14

We’d love to hear your thoughts about the the election, as well as other insights you might have. Let us know in the comments or contact us on Twitter @iTrendHQ.


itrend logo

Join in the conversation about this and other topics – follow us on Twitter @iTrendHQ

Interested in learning more about iTrend?

Sign up to receive alerts

Stay connected  https://twitter.com/iTrendTV https://www.facebook.com/pages/iTrend-LLC/224791620936543 https://www.linkedin.com/company/itrend-tv


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Posted in Analysis, election, Technology

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