Blog Archives

Snow storm = more Netflix? Last 24 hours of ‘Netflix’ mentions on Twitter

Note the hotspot in the North East, where the snow storm hit. Source: 160,000 recent tweets mentioning the word ‘Netflix’, processed and visualized with iTrend on top of Google Maps.  How we determine location: geo coordinates (when available), then profile

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Netflix officially embracing social media (their subscribers are already there)

Netflix announced new social features yesterday: Starting today, Netflix members in the U.S. can share their favorite shows and movies on Netflix with friends by connecting to Facebook and agreeing to share. By default, sharing will only happen on Netflix.

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How useful are online video rankings?

You have probably seen this chart by comScore, they provide great analytical reports about digital media and rankings for video delivery platforms: Problem is, these metrics (at least the ones that are widely quoted by various articles and press r…

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Netflix stock drops 36%. Hardly unexpected – it was clear people were quitting.

Monitoring social media can help subscription-based businesses. When Netflix raised prices for the DVD mailing services, customers weren’t happy. Many were cancelling their subscriptions, and those people were being vocal, too. Stock message board…

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